{"id":32615,"date":"2026-02-12T11:20:16","date_gmt":"2026-02-12T05:50:16","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=18654"},"modified":"2026-08-03T18:17:00","modified_gmt":"2026-08-03T12:47:00","slug":"luma-ai-opens-new-riyadh-office-to-advance-arabic-ai-2","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/luma-ai-opens-new-riyadh-office-to-advance-arabic-ai-2\/","title":{"rendered":"Luma AI opens new Riyadh office to advance Arabic AI"},"content":{"rendered":"\r\n<p><a href=\"https:\/\/thecatalystonline.in\/thecatalyst\/investment-funding\/luma-ai-lands-900m-to-advance-world-model-technology\/\" target=\"_blank\" rel=\"noopener\" title=\"Luma AI lands $900M to advance world model technology\">Luma AI\u2019s<\/a> Riyadh office will deepen Luma AI\u2019s partnership with <a href=\"https:\/\/www.humain.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"HUMAIN\">HUMAIN<\/a> and support ongoing development of the world\u2019s first Saudi-built, Arabic-native foundation model to be deployed through HUMAIN Create, HUMAIN\u2019s generative AI initiative and platform that brings together advanced AI models, tools, and infrastructure. For Luma AI, this office will serve as a regional hub for client engagement, partnerships, and advanced AI development.<\/p>\r\n\r\n\r\n\r\n<p>Through HUMAIN Create, Luma AI\u2019s models will be trained on Arabic language and regional data, enabling creators in the public and private sectors to adopt AI systems that reflect local language, culture, and creative context.<\/p>\r\n\r\n\r\n\r\n<p>As part of the expansion, Luma AI plans to hire locally across a range of roles, including AI and software engineers, go-to-market leaders, and forward-deployed creatives and technical teams working directly with customers and partners in Saudi Arabia and across MENA.<\/p>\r\n\r\n\r\n\r\n<p>\u201cSaudi Arabia is the natural home for our regional headquarters in MENA. The Kingdom has one of the most ambitious and technically capable workforces in the world,\u201d said <strong>Amit Jain, CEO and Co-Founder of Luma AI<\/strong>. \u201cEstablishing a local office allows Luma AI to work directly with this next generation of builders and creators, while developing AI that is deeply connected to the region it serves. We are proud to establish our presence in Riyadh, aimed to deepen our partnership with HUMAIN and support the delivery of high-quality content.\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u201cThis new office marks a major step forward in deepening our collaboration with Luma AI. Through HUMAIN Create, we are accelerating the development of Arabic-native, culturally fluent AI systems that enable creators, brands, and organizations across the region,\u201d said <strong>Tareq Amin, CEO of HUMAIN<\/strong>. \u201cOur collaboration with Luma AI is supported by frontier compute through Project Halo, a large-scale 2GW AI supercluster under development in Saudi Arabia that will provide frontier training and inference capacity to power next-generation generative AI applications at scale.Together, we are redefining how intelligence, creativity, and scale come together in the next era of AI-driven content.\u201d<\/p>\r\n\r\n\r\n\r\n<p>In addition, Luma AI announced a strategic partnership with Publicis Groupe Middle East, in collaboration with HUMAIN, under which Luma AI will serve as the preferred generative AI technology partner for the Groupe across Saudi Arabia and the wider MENA region.<\/p>\r\n\r\n\r\n\r\n<p>Through the partnership, Publicis Groupe Middle East will integrate Luma AI\u2019s advanced generative video and multimodal AI technologies into creative and production workflows, enabling brands to deliver faster, more personalized, and culturally relevant advertising across markets and channels.<\/p>\r\n\r\n\r\n\r\n<p>\u201cThis partnership reflects how we see the future of creativity in the region, where generative AI is not an add-on but embedded at the heart of how ideas are conceived, produced, and scaled,\u201d said <strong>Bassel Kakish, CEO of Publicis Groupe Middle East &amp; Turkey<\/strong>. \u201cBy partnering with Luma AI and HUMAIN, we are accelerating transformation across our creative systems, enabling our teams to deliver more ambitious, culturally grounded, and technologically advanced work, while helping our clients unlock a higher level of creativity, relevance, and impact across the region.\u201d<\/p>\r\n\r\n\r\n\r\n<p>\u201cAdvertising is entering a new era where creativity, intelligence, and production converge,\u201d said <strong>Jason Day, Head of EMEA at Luma AI<\/strong>. \u201cPartnering with Publicis Groupe Middle East and HUMAIN allows us to embed generative video and multimodal AI directly into the creative process, unlocking speed, scale, and creative ambition for brands across MENA, while building AI systems that truly understand the region.\u201d<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Luma AI opens a Riyadh office to deepen its HUMAIN partnership and support development of Saudi-built, Arabic-native foundation models via HUMAIN Create.<\/p>\n","protected":false},"author":2,"featured_media":33107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[],"class_list":["post-32615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-expansion-entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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