{"id":31238,"date":"2026-06-25T18:27:36","date_gmt":"2026-06-25T12:57:36","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=21190"},"modified":"2026-08-19T18:55:36","modified_gmt":"2026-08-19T13:25:36","slug":"moengage-bets-big-on-agentic-ai-with-aampe-acquisition","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/","title":{"rendered":"MoEngage Bets Big on Agentic AI with Aampe Acquisition"},"content":{"rendered":"\r\n<p><a href=\"https:\/\/www.moengage.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"MoEngage\">MoEngage<\/a>, the agentic customer engagement platform trusted by over 1,350 consumer brands, today announced the acquisition of San Francisco-headquartered <a href=\"https:\/\/aampe.com\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Aampe\">Aampe<\/a>, an agentic AI infrastructure company that provisions a dedicated, autonomous <a href=\"https:\/\/thecatalystonline.in\/thecatalyst\/product-showcase\/dataiku-launches-new-ai-building-agent-cobuild\/\" target=\"_blank\" rel=\"noopener\" title=\"Dataiku Launches New AI Building Agent Cobuild\">AI agent<\/a> for every individual customer of a brand. Each agent decides what to say, when to say it, how often, and on which channel \u2013 composing the right message for that specific individual and learning from every outcome. Marketers define the content, goals, and guardrails; agents handle the rest, with full transparency into every decision made. Terms of the deal were not disclosed.<\/p>\r\n\r\n\r\n\r\n<p>Most personalization efforts hit the same ceiling: as demands grow, so do the segments to maintain, the journeys to build, the A\/B tests to run, and the headcount required to manage it all. Most decisioning tools compound the problem. Each new initiative cold-starts from zero, learnings don\u2019t carry over, and teams rebuild context every time they launch something new.<\/p>\r\n\r\n\r\n\r\n<p class=\"is-style-default\">\u201cEvery marketer wants to show up at the right moment, with the right message, for every individual user. The gap isn\u2019t ambition, it\u2019s infrastructure. Aampe has built something the rest of the market hasn\u2019t cracked: a system that optimizes content, timing, channel, and frequency together, continuously, at the individual level\u201d\u00a0said <strong>Raviteja Dodda, Co-founder and CEO, MoEngage<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>\u201cBut what convinced me was the team behind it. Paul, Schaun, Sami, and the Aampe team have brought a rare combination of research depth and production rigor to one of the hardest problems in marketing. Together, we\u2019re going to define the next era of Agentic Marketing, and we\u2019re thrilled to have them building it with us.\u201d<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">MoEngage + Aampe: A Unified Platform for Agentic Marketing and Decisioning<\/h4>\r\n\r\n\r\n\r\n<p>The acquisition completes MoEngage\u2019s vision of an Agentic Customer Engagement Platform. MoEngage\u2019s Merlin AI agents let marketers build content, launch campaigns, design journeys, and surface insights with far greater efficiency \u2014 capabilities brands like Soundcloud, Swiggy, and Loblaws already use, while the recent launch of Merlin AI Custom Agents takes this further by owning entire marketing workflows end-to-end rather than assisting with isolated tasks.<\/p>\r\n\r\n\r\n\r\n<p>Aampe completes the architecture with the decisioning layer: autonomous, individual-level decisioning powered by a semantic label taxonomy that enables transfer learning across campaigns.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWe built Aampe on one conviction: one agent per user, not one model per segment. A per-user agent builds a persistent, compounding model of each individual \u2014 their rhythm, their content preferences, what actually moves them to act. And because it learns over meanings rather than specific messages, everything it knows carries forward to the next interaction; nothing starts from zero. MoEngage gives us the infrastructure, channel depth, and customer relationships to make that the default for every brand, not the exception.\u201d\u00a0\u2014 <strong>Paul Meinshausen, Co-founder and CEO, Aampe<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>With the acquisition, Aampe\u2019s founding team \u2013 Paul Meinshausen, Schaun Wheeler, and Sami Abboud will join MoEngage to lead Agentic Decisioning. Aampe\u2019s existing customers will continue to be served without disruption, and will benefit from the additional engineering, data science, and customer support resources that come with being part of MoEngage.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">Already Proven at Scale<\/h4>\r\n\r\n\r\n\r\n<p>Aampe\u2019s agents are in production across leading consumer brands \u2014 including ZenBusiness, Taxfix, Grab, and Swiggy. At scale, the platform runs hundreds of millions of dedicated AI agents and processes more than 200 billion decisions every week.<br>Swiggy, India\u2019s leading food delivery platform with over 25 million transacting users per month, has been using both MoEngage and Aampe in its customer engagement stack.<\/p>\r\n\r\n\r\n\r\n<p>\u201cAt Swiggy, personalization at scale isn\u2019t a nice-to-have, it\u2019s how we build loyalty with millions of users every day. MoEngage has been a core part of that infrastructure, and Aampe has shown us how we can deliver highly relevant messages to our customers by working through thousands of options and tailor-crafting toward their specific preferences. Customers find Swiggy to be their preferred destination, catering to their specific likes and dislikes. We anticipate this acquisition will further enhance the way we serve our customers, and help us in continuing to lead the curve.\u201d\u00a0said<strong> Niranjan Sane, AVP Growth, Swiggy<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>Taxfix, Europe\u2019s leading AI platform for digital tax management, deployed agentic infrastructure, provisioning an AI agent per user instead of relying on segments and static flows.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWe ran Aampe side by side against a rule-based CRM system we\u2019d iterated on for four years. Aampe beat it by 50%, delivered a 40% revenue uplift versus a global holdout, and was breakeven in thirty days. When I compared the fully loaded cost of running Aampe against what we spend on advertising to drive the same returning-customer behavior, Aampe was 120 to 150 times more efficient.\u201d<strong>\u00a0<\/strong>said <strong>Alex Beresford, Chief Growth Officer, Taxfix<\/strong>.<\/p>\r\n\r\n\r\n\r\n<p>Grab, Southeast Asia\u2019s leading super app, serves over 52 million monthly transacting users across eight markets \u2014 coordinating communications across mobility, food delivery, and digital banking, all within a single app.<\/p>\r\n\r\n\r\n\r\n<p>\u201cThe real unlock with Aampe wasn\u2019t just the personalization, it was the compounding. When we learn that a user responds to convenience as a value proposition, that learning carries forward into every future product launch, every new feature, every campaign. We\u2019re not starting from zero every time. That changes the entire economics of how a team like ours operates at our scale.\u201d\u00a0said <strong>Matias Singers, Head of Product Comms, Grab<\/strong>.<\/p>\r\n\r\n\r\n\r\n<h4 class=\"wp-block-heading\">What It Means for Brands Today<\/h4>\r\n\r\n\r\n\r\n<p>The acquisition unlocks what MoEngage calls a \u201cStart Anywhere\u201d approach. B2C brands can plug Aampe\u2019s per-user agents into their existing customer engagement or marketing automation platform without any disruption; MoEngage customers get Aampe natively, without switching a thing. Either way, individual-level agentic decisioning becomes accessible to every brand.<\/p>\r\n\r\n\r\n\r\n<p>It also unites both companies\u2019 AI Labs under a single focus: building the next generation of agentic marketing \u2013 giving Aampe\u2019s research team production-scale context across MoEngage\u2019s global customer base to accelerate what\u2019s already working.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>MoEngage acquired Aampe to strengthen its agentic AI platform with autonomous, individual-level customer engagement and decisioning.<\/p>\n","protected":false},"author":2,"featured_media":31576,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,67],"tags":[],"class_list":["post-31238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ma","category-market-watch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MoEngage Bets Big on Agentic AI with Aampe Acquisition - Latest Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MoEngage Bets Big on Agentic AI with Aampe Acquisition - Latest Tech News\" \/>\n<meta property=\"og:description\" content=\"MoEngage acquired Aampe to strengthen its agentic AI platform with autonomous, individual-level customer engagement and decisioning.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/\" \/>\n<meta property=\"og:site_name\" content=\"Latest Tech News\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-25T12:57:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-19T13:25:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-18.09.26.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1066\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"The Catalyst Editorial\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The Catalyst Editorial\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/\"},\"author\":{\"name\":\"The Catalyst Editorial\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#\\\/schema\\\/person\\\/9e3e713b2f3c79dfdaf25069eabd6788\"},\"headline\":\"MoEngage Bets Big on Agentic AI with Aampe Acquisition\",\"datePublished\":\"2026-06-25T12:57:36+00:00\",\"dateModified\":\"2026-08-19T13:25:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/\"},\"wordCount\":976,\"publisher\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/WhatsApp-Image-2026-06-25-at-18.09.26.webp\",\"articleSection\":[\"M&amp;A\",\"Market Watch\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/\",\"url\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/\",\"name\":\"MoEngage Bets Big on Agentic AI with Aampe Acquisition - Latest Tech News\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/WhatsApp-Image-2026-06-25-at-18.09.26.webp\",\"datePublished\":\"2026-06-25T12:57:36+00:00\",\"dateModified\":\"2026-08-19T13:25:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/#primaryimage\",\"url\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/WhatsApp-Image-2026-06-25-at-18.09.26.webp\",\"contentUrl\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/WhatsApp-Image-2026-06-25-at-18.09.26.webp\",\"width\":1600,\"height\":1066},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MoEngage Bets Big on Agentic AI with Aampe Acquisition\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#website\",\"url\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/\",\"name\":\"Latest Tech News\",\"description\":\"Catalyst by mavip\",\"publisher\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#organization\",\"name\":\"Latest Tech News\",\"url\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Catalyst_.png\",\"contentUrl\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Catalyst_.png\",\"width\":1296,\"height\":550,\"caption\":\"Latest Tech News\"},\"image\":{\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/#\\\/schema\\\/person\\\/9e3e713b2f3c79dfdaf25069eabd6788\",\"name\":\"The Catalyst Editorial\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1f7fd84cf8da56a5d601dfb9fb7995c04d14079e96d58d5845e7271d1935533?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1f7fd84cf8da56a5d601dfb9fb7995c04d14079e96d58d5845e7271d1935533?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1f7fd84cf8da56a5d601dfb9fb7995c04d14079e96d58d5845e7271d1935533?s=96&d=mm&r=g\",\"caption\":\"The Catalyst Editorial\"},\"url\":\"https:\\\/\\\/thecatalystonline.in\\\/thecatalyst\\\/author\\\/thecatalystonline\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MoEngage Bets Big on Agentic AI with Aampe Acquisition - Latest Tech News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/","og_locale":"en_US","og_type":"article","og_title":"MoEngage Bets Big on Agentic AI with Aampe Acquisition - Latest Tech News","og_description":"MoEngage acquired Aampe to strengthen its agentic AI platform with autonomous, individual-level customer engagement and decisioning.","og_url":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/","og_site_name":"Latest Tech News","article_published_time":"2026-06-25T12:57:36+00:00","article_modified_time":"2026-08-19T13:25:36+00:00","og_image":[{"width":1600,"height":1066,"url":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-18.09.26.webp","type":"image\/webp"}],"author":"The Catalyst Editorial","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The Catalyst Editorial","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/#article","isPartOf":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/"},"author":{"name":"The Catalyst Editorial","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#\/schema\/person\/9e3e713b2f3c79dfdaf25069eabd6788"},"headline":"MoEngage Bets Big on Agentic AI with Aampe Acquisition","datePublished":"2026-06-25T12:57:36+00:00","dateModified":"2026-08-19T13:25:36+00:00","mainEntityOfPage":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/"},"wordCount":976,"publisher":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#organization"},"image":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/#primaryimage"},"thumbnailUrl":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-18.09.26.webp","articleSection":["M&amp;A","Market Watch"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/","url":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/","name":"MoEngage Bets Big on Agentic AI with Aampe Acquisition - Latest Tech News","isPartOf":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#website"},"primaryImageOfPage":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/#primaryimage"},"image":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/#primaryimage"},"thumbnailUrl":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-18.09.26.webp","datePublished":"2026-06-25T12:57:36+00:00","dateModified":"2026-08-19T13:25:36+00:00","breadcrumb":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/#primaryimage","url":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-18.09.26.webp","contentUrl":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-25-at-18.09.26.webp","width":1600,"height":1066},{"@type":"BreadcrumbList","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/moengage-bets-big-on-agentic-ai-with-aampe-acquisition\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thecatalystonline.in\/thecatalyst\/"},{"@type":"ListItem","position":2,"name":"MoEngage Bets Big on Agentic AI with Aampe Acquisition"}]},{"@type":"WebSite","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#website","url":"https:\/\/thecatalystonline.in\/thecatalyst\/","name":"Latest Tech News","description":"Catalyst by mavip","publisher":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thecatalystonline.in\/thecatalyst\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#organization","name":"Latest Tech News","url":"https:\/\/thecatalystonline.in\/thecatalyst\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#\/schema\/logo\/image\/","url":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/02\/Catalyst_.png","contentUrl":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2026\/02\/Catalyst_.png","width":1296,"height":550,"caption":"Latest Tech News"},"image":{"@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/thecatalystonline.in\/thecatalyst\/#\/schema\/person\/9e3e713b2f3c79dfdaf25069eabd6788","name":"The Catalyst Editorial","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a1f7fd84cf8da56a5d601dfb9fb7995c04d14079e96d58d5845e7271d1935533?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1f7fd84cf8da56a5d601dfb9fb7995c04d14079e96d58d5845e7271d1935533?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1f7fd84cf8da56a5d601dfb9fb7995c04d14079e96d58d5845e7271d1935533?s=96&d=mm&r=g","caption":"The Catalyst Editorial"},"url":"https:\/\/thecatalystonline.in\/thecatalyst\/author\/thecatalystonline\/"}]}},"_links":{"self":[{"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/posts\/31238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/comments?post=31238"}],"version-history":[{"count":0,"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/posts\/31238\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/media\/31576"}],"wp:attachment":[{"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/media?parent=31238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/categories?post=31238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thecatalystonline.in\/thecatalyst\/wp-json\/wp\/v2\/tags?post=31238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}