{"id":21291,"date":"2025-02-07T09:51:15","date_gmt":"2025-02-07T04:21:15","guid":{"rendered":"https:\/\/thecatalystonline.in\/thecatalyst\/pinterest-notes-strong-sales-in-first-quarter\/"},"modified":"2026-03-22T13:34:41","modified_gmt":"2026-03-22T08:04:41","slug":"pinterest-notes-strong-sales-in-first-quarter","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/pinterest-notes-strong-sales-in-first-quarter\/","title":{"rendered":"Pinterest notes strong sales in first quarter"},"content":{"rendered":"\r\n

Pinterest<\/a>\u00a0forecast first-quarter revenue above market estimates on Thursday, betting on the image-sharing platform’s artificial intelligence (AI)<\/a>-powered advertising tools to boost ad spend, sending its shares up 19% in extended trading.<\/p>\r\n\r\n\r\n\r\n

The forecast followed better-than-expected record monthly active users and revenue during the fourth quarter, thanks to a robust holiday shopping season.<\/p>\r\n\r\n\r\n\r\n

Advertisers turn to Pinterest for its Artificial Intelligence (AI)-driven ad tools such as Performance+ suite, designed to help advertisers better target users with automation features.<\/p>\r\n\r\n\r\n\r\n

“Our strategy is paying off. People are coming to Pinterest more often, the platform has never been more actionable,” CEO Bill Ready said in a statement.<\/p>\r\n\r\n\r\n\r\n

Rising Gen Z users and new shoppable content have made the platform more lucrative for marketers.<\/p>\r\n\r\n\r\n\r\n

That is bolstered by Pinterest’s third-party ad deals\u00a0with Google\u00a0and Amazon, which are expanding and helping the company to diversify its revenue streams.<\/p>\r\n\r\n\r\n\r\n

“Pinterest has strong global engagement, but the ad dollars are still disproportionately tied to North America,” said Jeremy Goldman, senior director of briefings at eMarketer.<\/p>\r\n\r\n\r\n\r\n

“Expanding third-party ad integrations could open up new revenue streams, but execution here has historically been slow.”<\/p>\r\n\r\n\r\n\r\n

Ecommerce merchants such as those on Shopify\u00a0or Adobe Commerce can integrate their products into Pinterest by using platform-specific extensions that are offered by the company.<\/p>\r\n\r\n\r\n\r\n

Its first-quarter revenue forecast of $837 million to $852 million was above analysts’ average estimate of $832.8 million, according to data compiled by LSEG.<\/p>\r\n\r\n\r\n\r\n

The company expects adjusted core earnings of $155 million to $170 million, above the average estimate of $140.8 million.<\/p>\r\n\r\n\r\n\r\n

Global monthly active users on the platform were at an all-time high of 553 million, exceeding estimates of 545.8 million. They rose 11% from a year earlier.<\/p>\r\n\r\n\r\n\r\n

Revenue in the fourth quarter ended December 31 grew 18% to $1.15 billion, compared with estimates of $1.14 billion.<\/p>\r\n\r\n\r\n\r\n

Adjusted profit per share of 56 cents missed estimates of 65 cents due to certain tax adjustments in the quarter.<\/p>\r\n\r\n\r\n\r\n

Content Courtesy – Reuters<\/p>\r\n","protected":false},"excerpt":{"rendered":"

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