{"id":21075,"date":"2024-10-10T08:58:43","date_gmt":"2024-10-10T03:28:43","guid":{"rendered":"https:\/\/thecatalystonline.in\/thecatalyst\/zooms-custom-ai-avatar-tool-may-come-with-risks\/"},"modified":"2026-03-22T17:43:09","modified_gmt":"2026-03-22T12:13:09","slug":"zooms-custom-ai-avatar-tool-may-come-with-risks","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/zooms-custom-ai-avatar-tool-may-come-with-risks\/","title":{"rendered":"Zoom\u2019s custom AI avatar tool may come with risks"},"content":{"rendered":"\r\n

 <\/p>\r\n\r\n\r\n\r\n

Zoom wants to turn you into an AI-animated, photorealistic avatar \u2014 but not until sometime next year.<\/p>\r\n\r\n\r\n\r\n

The upcoming feature, announced today at Zoom\u2019s annual dev conference, will translate a video clip that users record of themselves into a digital clone \u2014 complete with a head, upper arms, and shoulders. Users will be able to type a script of what they want the digital double to say, and Zoom will generate audio that syncs with the avatar\u2019s lip movements.<\/p>\r\n\r\n\r\n\r\n

Smita Hashim, Zoom\u2019s chief product officer, told TechCrunch the custom avatars were designed to help people chat \u201casynchronously\u201d with colleagues in a \u201cfaster, more productive\u201d way.<\/p>\r\n\r\n\r\n\r\n

\u201cAvatars save users precious time and effort recording clips, and enable them to scale video creation,\u201d Hashim said.<\/p>\r\n\r\n\r\n\r\n

They could also pose a deepfake risk, however.<\/p>\r\n\r\n\r\n\r\n

A number of companies have developed AI tech to digitally \u201cclone\u201d a person\u2019s face and pair that clone with reasonably-natural-sounding synthetic speech.\u00a0Tavus<\/a>, for instance, helps brands create virtual personas for personalized video ads, and Microsoft last year\u00a0launched<\/a>\u00a0a service that can generate convincing digital stand-ins for a person.<\/p>\r\n\r\n\r\n\r\n

But many of these tools implement specific, strict safeguards to protect against misuse. Tavus requires verbal consent statements, and Microsoft mandates that its customers obtain written permission and consent from any featured avatar talent.<\/p>\r\n\r\n\r\n\r\n

Zoom was a bit more vague about its safety measures.<\/p>\r\n\r\n\r\n\r\n

Pointing to Zoom\u2019s usage policies prohibiting misuse, Hashim said the company is building \u201cnumerous safeguards\u201d into its custom avatar feature, including \u201cadvanced authentication\u201d and watermarking.<\/p>\r\n\r\n\r\n\r\n

\u201cWe will continue to review and add safeguards as needed in the future,\u201d Hashim said. \u201cWe employ (\u2026) technology to make it obvious when a clip is generated with an avatar, and (\u2026) to help ensure the integrity of avatar-generated content.\u201d<\/p>\r\n\r\n\r\n\r\n

Zoom\u2019s digital likenesses align with CEO Eric Yuan\u2019s\u00a0broader vision<\/a>\u00a0of creating AIs that can one day speak in Zoom meetings for you, answer emails, and take phone calls.<\/p>\r\n\r\n\r\n\r\n

But these likenesses come at a time when deepfakes are\u00a0spreading like wildfire<\/a>\u00a0across social media, and making it harder to distinguish truth from disinformation.<\/p>\r\n\r\n\r\n\r\n

So far this year, deepfakes featuring\u00a0President Joe Biden<\/a>,\u00a0Taylor Swift<\/a>, and\u00a0Vice President Kamala Harris<\/a>\u00a0have racked up millions of views and reshares. Most recently, fake generative AI images of destruction and human suffering\u00a0flooded the web<\/a>\u00a0in the aftermath of Hurricane Helene.<\/p>\r\n\r\n\r\n\r\n

Deepfakes have also been used to target individuals \u2014 by\u00a0impersonating loved ones<\/a>, for example. Losses linked to impersonation scams topped $1 billion last year,\u00a0according<\/a>\u00a0to the FTC.<\/p>\r\n\r\n\r\n\r\n

How exactly will Zoom prevent scammers from using its tool to generate videos of people saying things they didn\u2019t say for malicious ends? It isn\u2019t clear yet. A mock-up provided by the company shows a visible watermark in the upper-right-hand corner of a custom avatar video. But watermarks like these can be easily cropped out by screen-recording tools.<\/p>\r\n\r\n\r\n\r\n

We\u2019re hoping to learn more closer to the first half of 2025, when Zoom plans to release custom avatars for\u00a0Zoom Clips<\/a>, its asynchronous video tool, as part of a $12 per-user, per-month premium add-on.<\/p>\r\n\r\n\r\n\r\n

Whatever steps Zoom does \u2014 or doesn\u2019t \u2014 end up taking, there are ongoing regulatory efforts to attempt to beat back the deluge of deepfakes.<\/p>\r\n\r\n\r\n\r\n

In the absence of a law criminalizing deepfakes at the federal level in the U.S., more than 10 states have enacted statutes against AI-aided impersonation. California\u2019s law \u2014\u00a0currently stalled<\/a>\u00a0\u2014 would be the first to empower judges to order the posters of deepfakes to take them down or potentially face monetary penalties.<\/p>\r\n\r\n\r\n\r\n

Content Courtesy – Tech Crunch<\/p>\r\n","protected":false},"excerpt":{"rendered":"

  Zoom wants to turn you into an AI-animated, photorealistic avatar \u2014 but not until sometime next year. The upcoming feature, announced today at Zoom\u2019s annual dev conference, will translate a video clip that users record of themselves into a digital clone \u2014 complete with a head, upper arms, and shoulders. Users will be able […]<\/p>\n","protected":false},"author":2,"featured_media":1206,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nZoom\u2019s custom AI avatar tool may come with risks - Latest Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecatalystonline.in\/thecatalyst\/zooms-custom-ai-avatar-tool-may-come-with-risks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoom\u2019s custom AI avatar tool may come with risks - Latest Tech News\" \/>\n<meta property=\"og:description\" content=\"  Zoom wants to turn you into an AI-animated, photorealistic avatar \u2014 but not until sometime next year. 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