{"id":21043,"date":"2024-09-25T10:17:27","date_gmt":"2024-09-25T04:47:27","guid":{"rendered":"https:\/\/thecatalystonline.in\/thecatalyst\/airtel-taps-ai-to-combat-india-rampant-spam-calls-problem\/"},"modified":"2026-03-22T18:00:14","modified_gmt":"2026-03-22T12:30:14","slug":"airtel-taps-ai-to-combat-india-rampant-spam-calls-problem","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/airtel-taps-ai-to-combat-india-rampant-spam-calls-problem\/","title":{"rendered":"Airtel taps AI to combat India\u2019s rampant spam calls problem"},"content":{"rendered":"\r\n<p>Bharti Airtel, India\u2019s second-largest telecom operator, said on Wednesday it\u2019s rolling out an AI-powered spam detection solution to all its customers to curb the raging spam calls and messages problem in the country.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The company claims the solution is India\u2019s first network-based, AI-powered, spam detection system. The feature will alert Airtel\u2019s customers in real-time to suspected spam calls and text messages, and will automatically activate for all users at no additional cost. Airtel has about 387 million wireless subscribers in India.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Indians have long grappled with a relentless barrage of spam. A recent survey by startup LocalCircles found that a staggering 95% of users report receiving unwanted calls every day, with most facing at least three such intrusions a day. The government\u2019s \u201cDo Not Disturb\u201d (DND) registry has proven largely ineffective, with 90% of registered users still plagued by spammers, the survey found.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Gopal Vittal, managing director and CEO of Bharti Airtel, said the telecom operator spent 12 months building the new spam detection system. \u201cSpam has become a menace for customers,\u201d he said.\u00a0<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" class=\"wp-image-5909\" src=\"https:\/\/thecatalystonline.in\/thecatalyst\/wp-content\/uploads\/2024\/09\/524dec5d-1c5d-4ec1-9cab-a44acc729937.jpg\" alt=\"\" \/>\r\n<figcaption class=\"wp-element-caption\"><em>Airtel\u2019s new system at work. <\/em><strong><em>Image Credits:<\/em><\/strong><em> Airtel<\/em>\u00a0<\/figcaption>\r\n<\/figure>\r\n\r\n\r\n\r\n<p>Airtel said the new system employs a dual-layer protection mechanism, filtering communications at both the network and IT systems layers. Airtel\u2019s data scientists apparently developed a proprietary algorithm that analyzes various parameters such as caller usage patterns, call frequency, and duration in real-time, the company said.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This AI-powered solution will process a staggering 1.5 billion messages and 2.5 billion calls daily, and can identify 100 million potential spam calls and 3 million spam SMS messages every day, the company said.\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Beyond filtering, the AI system also scans SMS content for malicious links, cross-referencing against a centralized database of blacklisted URLs. This additional layer of protection aims to prevent users from accidentally clicking on suspicious links, a common vector for fraud and phishing attempts.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The system can also detect anomalies such as frequent IMEI changes, which are often indicators of fraudulent behavior, the company said.\u00a0\u00a0\u00a0<\/p>\r\n\r\n\r\n\r\n<p>India\u2019s phone spam problem extends beyond mere annoyance. There\u2019s also been a marked rise in Indians reporting calls from scammers impersonating government authorities, delivery services and credit providers.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Content Courtesy \u2013 Tech Crunch<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Bharti Airtel, India\u2019s second-largest telecom operator, said on Wednesday it\u2019s rolling out an AI-powered spam detection solution to all its customers to curb the raging spam calls and messages problem in the country.\u00a0\u00a0 The company claims the solution is India\u2019s first network-based, AI-powered, spam detection system. The feature will alert Airtel\u2019s customers in real-time to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1122,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airtel taps AI to combat India\u2019s rampant spam calls problem - Latest Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecatalystonline.in\/thecatalyst\/airtel-taps-ai-to-combat-india-rampant-spam-calls-problem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Airtel taps AI to combat India\u2019s rampant spam calls problem - Latest Tech News\" \/>\n<meta property=\"og:description\" content=\"Bharti Airtel, India\u2019s second-largest telecom operator, said on Wednesday it\u2019s rolling out an AI-powered spam detection solution to all its customers to curb the raging spam calls and messages problem in the country.\u00a0\u00a0 The company claims the solution is India\u2019s first network-based, AI-powered, spam detection system. 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