{"id":20983,"date":"2024-08-12T07:27:52","date_gmt":"2024-08-12T01:57:52","guid":{"rendered":"https:\/\/thecatalystonline.in\/thecatalyst\/asos-to-expand-its-ai-capabilities-with-microsoft\/"},"modified":"2026-03-22T19:56:11","modified_gmt":"2026-03-22T14:26:11","slug":"asos-to-expand-its-ai-capabilities-with-microsoft","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/asos-to-expand-its-ai-capabilities-with-microsoft\/","title":{"rendered":"ASOS to expand its AI capabilities with Microsoft"},"content":{"rendered":"\r\n<p>Three-year agreement will enable the retailer to experiment with generative AI tools that \u2018unlock greater creativity and insights\u2019\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Global fashion retailer<\/strong>\u00a0<strong>ASOS has signed a new three-year agreement with Microsoft to advance its use of artificial intelligence across various operations.<\/strong>\u00a0<\/p>\r\n\r\n\r\n\r\n<p>The partnership will expand ASOS\u2019s use of Microsoft AI tools such as Power Automate for process automation, Teams Premium for automated meeting management and Microsoft Copilot for efficient coding with Microsoft 365 and GitHub.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201cA core part of our business strategy is driving operational excellence within ASOS: making sure we\u2019re as fast, efficient and effective as we can be, and investing our time and resources in the projects that matter,\u201d said Victoria Arden, director of technology operations at ASOS. \u201cUnder this new agreement, we\u2019re helping ASOSers safely experiment with generative AI tools that can remove \u2018busy work\u2019 from their day, freeing them up to unlock greater creativity and insights and focus on delighting our customers.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n<p>This Azure OpenAI-powered feature helps customers discover new fashion looks through a conversational interface.\u00a0<\/p>\r\n\r\n\r\n\r\n<p>\u201cIt\u2019s fantastic to further extend our relationship with ASOS after many years of collaboration,\u201d said Olaf Akkerman, general manager of retail and consumer goods at Microsoft UK. \u201cASOS has been an early adopter of AI and is using it in many innovative ways, such as delivering personalised shopping experiences through AI fashion stylists. This renewed commitment will bring huge productivity gains, freeing up time so that ASOS employees can focus on new, data-driven ways to better serve customers.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n<p>Content Courtesy &#8211; \u00a0Technology Record\u00a0<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Three-year agreement will enable the retailer to experiment with generative AI tools that \u2018unlock greater creativity and insights\u2019\u00a0 Global fashion retailer\u00a0ASOS has signed a new three-year agreement with Microsoft to advance its use of artificial intelligence across various operations.\u00a0 The partnership will expand ASOS\u2019s use of Microsoft AI tools such as Power Automate for process [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":968,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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