{"id":19841,"date":"2026-04-14T13:32:21","date_gmt":"2026-04-14T08:02:21","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=19841"},"modified":"2026-08-10T15:04:52","modified_gmt":"2026-08-10T09:34:52","slug":"tesco-introduces-new-ai-shopping-experience-with-adobe","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/tesco-introduces-new-ai-shopping-experience-with-adobe\/","title":{"rendered":"Tesco introduces new AI shopping experience with Adobe"},"content":{"rendered":"\r\n

Adobe<\/a> \u2013 the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms \u2013 and Tesco<\/a> \u2013 one of the UK\u2019s leading grocery retailers \u2013 have today announced a strategic AI partnership to improve the shopping experience for customers with helpful, personalised prompts that offer individual recommendations, ideas and deals.<\/p>\r\n\r\n\r\n\r\n

With more than 24 million Clubcard households, Tesco has established one of the largest loyalty and reward schemes in UK retail, with millions of customers receiving personalised and timely offers, product recommendations and recipe ideas.<\/p>\r\n\r\n\r\n\r\n

Through its partnership with Adobe, utilising its AI and creative technologies, Tesco aims to accelerate personal engagement and improve the service it offers customers. Using technology like Adobe\u2019s agentic AI capabilities and Adobe Firefly Foundry, Tesco\u2019s personalisation and AI teams will be able to use its customer intelligence responsibly to help it to better anticipate customers\u2019 needs, in order to serve up cutting-edge, personalised content, offers and experiences across its digital channels.<\/p>\r\n\r\n\r\n\r\n

“At Tesco, we want customers to feel that the more they use their Clubcard, the more use it is to them. Working with Adobe, we can be even more responsive to the needs of shoppers. We can act in the moment, getting the right messages, savings or ideas to the right customers, just when they need them.<\/p>\r\n\r\n\r\n\r\n

Our focus is always on finding ways to surprise and delight our customers, and the partnership with Adobe gives us more ways to do that – using AI to benefit our customers with shopping experiences that are genuinely personalised, convenient and helpful.” said Becky Brock, Tesco Group Customer Digital Transformation Director<\/strong>.<\/p>\r\n\r\n\r\n\r\n

“The combination of Tesco\u2019s unmatched customer relationships and Adobe\u2019s AI capabilities is a genuine step-change for modern retail personalisation.\u00a0\u00a0<\/strong>Few retailers anywhere in the world have built the depth of trust and knowledge that Tesco has – and together, we can connect that foundation with AI-powered solutions that deliver smarter journeys and more personal customer experiences at an unprecedented scale.” said Nathan Hancock, Vice President and Managing Director, UK, Ireland, Middle East and Africa,\u202f Adobe.<\/strong><\/p>\r\n\r\n\r\n\r\n

The Tesco x Adobe Innovation Lab <\/strong><\/h4>\r\n\r\n\r\n\r\n

Making this next generation of retail experience possible will be the new Tesco x Adobe Innovation Lab, a co-innovation model, which will bring together the best of Tesco\u2019s extensive own in-house technology and expertise with Adobe\u2019s leading capabilities in AI.<\/p>\r\n\r\n\r\n\r\n

Adobe engineers will work directly alongside Tesco personalisation and AI teams, bringing together world-class retail customer, technology and AI expertise and world-class customer experience technology for a single, unified mission. <\/p>\r\n\r\n\r\n\r\n

The strategic partnership aims to make Tesco\u2019s Clubcard offers feel even more relevant and useful to individual customers, and that interactions with Tesco \u2013 whether in store, online, or on the app \u2013 reflects the quality and trust the brand has built over the past century. <\/p>\r\n","protected":false},"excerpt":{"rendered":"

Adobe and Tesco form a strategic AI partnership to deliver personalised shopping experiences with tailored recommendations, ideas and deals.<\/p>\n","protected":false},"author":2,"featured_media":32671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-19841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-partnership"],"acf":[],"yoast_head":"\nTesco introduces new AI shopping experience with Adobe - Latest Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecatalystonline.in\/thecatalyst\/tesco-introduces-new-ai-shopping-experience-with-adobe\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tesco introduces new AI shopping experience with Adobe - 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