{"id":19760,"date":"2026-04-07T16:13:32","date_gmt":"2026-04-07T10:43:32","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=19760"},"modified":"2026-08-03T21:59:20","modified_gmt":"2026-08-03T16:29:20","slug":"apple-brings-in-lilian-rincon-for-ai-product-growth","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/apple-brings-in-lilian-rincon-for-ai-product-growth\/","title":{"rendered":"Apple brings in Lilian Rincon for AI product growth"},"content":{"rendered":"\r\n

Apple<\/a> has appointed longtime Google executive\u00a0Lilian Rincon<\/a>\u00a0as its new vice president of product marketing for artificial intelligence, signaling a continued push into advanced AI capabilities,\u00a0according to Reuters.<\/p>\r\n\r\n\r\n\r\n

Rincon, who spent nearly a decade at\u00a0Google, will report directly to Apple\u2019s marketing chief\u00a0Greg Joswiak, also known as \u201cJoz.\u201d Her hiring comes as the company prepares to roll out a significantly upgraded version of Siri later this year, per Reuters.<\/p>\r\n\r\n\r\n\r\n

During her tenure at Google, Rincon served as Vice President of Product for Google Shopping and played a central role in shaping the development of Google Assistant. Her work included overseeing consumer-facing shopping experiences and integrating generative AI features that reached billions of users. She also previously held roles at Microsoft and Skype, contributing to her experience in building AI-driven platforms.<\/p>\r\n\r\n\r\n\r\n

At Apple, Rincon will oversee product marketing for key AI initiatives, including Apple Intelligence and Siri. The move is part of broader organizational changes as the company accelerates its artificial intelligence strategy, according to Reuters.<\/p>\r\n\r\n\r\n\r\n

The hiring aligns with Apple\u2019s efforts to revamp Siri using technology tied to\u00a0Alphabet\u2019s Gemini AI model. The updated assistant is expected to offer more advanced capabilities and improved performance compared to previous versions, per Reuters.<\/p>\r\n\r\n\r\n\r\n

Apple is also reportedly planning to expand Siri\u2019s functionality by allowing it to interact with multiple AI services beyond ChatGPT. This could include integration with third-party chatbot applications through the App Store, potentially arriving with the iOS 27 update.<\/p>\r\n\r\n\r\n\r\n

Rincon\u2019s appointment follows Apple\u2019s recruitment of\u00a0Amar Subramanya\u00a0last year as vice president of AI, bringing in additional expertise from both Microsoft and Google to focus on artificial intelligence research and safety. According to Reuters, these hires reflect Apple\u2019s growing emphasis on strengthening its position in the rapidly evolving AI landscape.<\/p>\r\n\r\n\r\n\r\n

Content Courtesy – CPI<\/p>\r\n\r\n\r\n\r\n

 <\/p>\r\n","protected":false},"excerpt":{"rendered":"

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