{"id":16945,"date":"2025-11-20T11:20:13","date_gmt":"2025-11-20T05:50:13","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=16945"},"modified":"2026-08-04T14:31:59","modified_gmt":"2026-08-04T09:01:59","slug":"luma-ai-lands-900m-to-advance-world-model-technology","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/luma-ai-lands-900m-to-advance-world-model-technology\/","title":{"rendered":"Luma AI lands $900M to advance world model technology"},"content":{"rendered":"\r\n

Video generation startup Luma AI<\/a> said it raised $900 million in a new funding round led by Humain<\/a>, an artificial intelligence company owned by Saudi Arabia\u2019s Public Investment Fund.<\/p>\r\n\r\n\r\n\r\n

The financing, which included participation from\u00a0Advanced Micro Devices\u2019\u00a0venture arm and existing investors Andreessen Horowitz, Amplify Partners and Matrix Partners, was announced at the\u00a0U.S.-Saudi Investment Forum\u00a0on Wednesday.<\/p>\r\n\r\n\r\n\r\n

The company is now valued upwards of $4 billion, CNBC has confirmed.<\/p>\r\n\r\n\r\n\r\n

Luma develops multimodal \u201cworld models\u201d that are able to learn from not only text, but also video, audio and images in order to simulate reality. CEO Amit Jain<\/strong> told CNBC in an interview that these models expand beyond large language models, which are solely trained on text, to be more effective in \u201chelping in the real, physical world.\u201d<\/p>\r\n\r\n\r\n\r\n

\u201cWith this funding, we plan to scale our and accelerate our efforts in training and then deploying these world models today,\u201d Jain said.<\/p>\r\n\r\n\r\n\r\n

Luma released Ray3 in September, the first reasoning video model that can interpret prompts to create videos, images and audio. Jain said Ray3 currently benchmarks higher than OpenAI\u2019s\u00a0Sora 2\u00a0and around the same level as\u00a0Google\u2019s\u00a0Veo 3.<\/p>\r\n\r\n\r\n\r\n

Humain, which was launched in May, is aiming to deliver full-stack AI capabilities to bolster Saudi Arabia\u2019s position as a global AI hub. The company is led by industry veteran Tareq Amin, who previously ran Aramco Digital and before that was CEO of Rakuten Mobile.<\/p>\r\n\r\n\r\n\r\n

The company also announced a number of partnerships at the forum, including separate data center buildouts with\u00a0AMD\u00a0and\u00a0Cisco,\u00a0GlobalAI\u00a0(with Nvidia infrastructure) and Elon Musk\u2019s xAI.<\/p>\r\n\r\n\r\n\r\n

Luma and Humain will also partner to build a 2-gigawatt AI supercluster, dubbed Project Halo, in Saudi Arabia. The buildout will be one of the one of the largest deployments of graphic processing units (GPUs) in the world, Jain said.<\/p>\r\n\r\n\r\n\r\n

Major tech companies have been investing in supercomputers across the globe to train massive AI models. In July, Meta\u00a0announced\u00a0plans to build a 1-gigawatt supercluster called Prometheus, and Microsoft\u00a0deployed\u00a0the first supercomputing cluster using the\u00a0Nvidia\u00a0GB300 NVL72 platform in October.<\/p>\r\n\r\n\r\n\r\n

\u201cOur investment in Luma AI, combined with HUMAIN\u2019s 2GW supercluster, positions us to train, deploy, and scale multimodal intelligence at a frontier level,\u201d Amin said in a release. \u201cThis partnership sets a new benchmark for how capital, compute, and capability come together.\u201d<\/p>\r\n\r\n\r\n\r\n

The collaboration also includes Humain Create, an initiative to create sovereign AI models trained on Arabic and regional data. Along with focusing on building the world\u2019s first Arabic video model, Jain said Luma models and capabilities will be deployed to Middle Eastern businesses.<\/p>\r\n\r\n\r\n\r\n

He added that since most models are trained by scraping data from the internet, countries outside the U.S. and Asia are often less represented in AI-generated content.<\/p>\r\n\r\n\r\n\r\n

\u201cIt\u2019s really important that we bring these cultures, their identities, their representation \u2014 visual and behavioral and everything \u2014 to our model,\u201d Jain said.<\/p>\r\n\r\n\r\n\r\n

AI-generated content tools have received significant backlash over the past year from entertainment studios over copyright concerns. Luma\u2019s flagship text-to-video platform Dream Machine\u00a0garnered some accusations\u00a0of copying IP earlier this year, but Jain the company has installed safeguards to prevent unwanted usage.<\/p>\r\n\r\n\r\n\r\n

\u201cEven if you really try to trick it, we are constantly improving it,\u201d he said. \u201cWe have built very robust systems that are actually using models we trained to detect them.\u201d<\/p>\r\n\r\n\r\n\r\n

Content Courtesy – CNBC<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Luma AI has secured $900 million in new funding led by Humain, the Saudi PIF-owned AI firm, to advance its next generation of video and multimodal models.<\/p>\n","protected":false},"author":2,"featured_media":25560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36,92,67,87,75],"tags":[],"class_list":["post-16945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catalyst-exclusive","category-cybersecurity-tech-news","category-market-watch","category-tech-news","category-tech-reports"],"acf":[],"yoast_head":"\nLuma AI lands $900M to advance world model technology - Latest Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecatalystonline.in\/thecatalyst\/luma-ai-lands-900m-to-advance-world-model-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luma AI lands $900M to advance world model technology - 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