{"id":16732,"date":"2025-11-13T09:35:28","date_gmt":"2025-11-13T04:05:28","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=16732"},"modified":"2026-08-04T17:00:46","modified_gmt":"2026-08-04T11:30:46","slug":"new-mcn-foxpush-partnership-to-boost-audience-intelligence-in-mena","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/new-mcn-foxpush-partnership-to-boost-audience-intelligence-in-mena\/","title":{"rendered":"New MCN, Foxpush partnership to boost audience intelligence in MENA"},"content":{"rendered":"\r\n<p>The\u00a0<a title=\"Middle East Communications Network\u00a0(MCN)\" href=\"https:\/\/www.mcnholding.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Middle East Communications Network\u00a0(MCN)<\/a>\u00a0has revealed a strategic data partnership with\u00a0Foxpush, a leading adtech and data solutions provider, to deliver enhanced addressable media capabilities across the <a title=\"Stream fuels fintech momentum in MENA with new funding\" href=\"https:\/\/thecatalystonline.in\/investment-funding\/stream-fuels-fintech-momentum-in-mena-with-new-funding\/\" target=\"_blank\" rel=\"noopener\">MENA<\/a> region.<\/p>\r\n\r\n\r\n\r\n<p>The partnership will empower MCN\u2019s portfolio of clients with advanced data solutions and seamless multi-platform activation through privacy-first technology.<\/p>\r\n\r\n\r\n\r\n<p>The collaboration will further strengthen the holding company\u2019s \u2018Interact\u2019 platform \u2013 powered by Acxiom \u2013 with enhanced audience creation, multi-channel engagement, and performance optimisation capabilities.<\/p>\r\n\r\n\r\n\r\n<p><strong>Ghassan Harfouche, Group CEO,\u00a0MCN MENAT<\/strong>, and<strong> President,\u00a0McCann Worldgroup \u2013 APAC<\/strong>, said, \u201cThis partnership marks the launch of a multi-phase collaboration focused on combining an audience-first approach with cutting-edge data capabilities that transform how brands connect with consumers across the region. We are committed to continuously building and future-proofing our technology to deliver impactful solutions for our clients, rooted in local insight and global scale.\u201d<\/p>\r\n\r\n\r\n\r\n<p><strong>Karthik Kumar, Managing Director,\u00a0Acxiom MENAT<\/strong>, added, \u201cThe partnership with Foxpush represents a major step forward in our data journey, scaling addressable media, privacy-first targeting, and AI-powered audience solutions for our clients.\u201d<\/p>\r\n\r\n\r\n\r\n<p>Integrating MCN\u2019s \u2018Interact\u2019 platform vision with Foxpush\u2019s data infrastructure will deliver smarter audience solutions that drive precision targeting and measurable outcomes \u2013 positioning us at the forefront of MENA\u2019s addressable media revolution.<\/p>\r\n\r\n\r\n\r\n<p><strong>Imad Jomaa, Founder &amp; CEO of\u00a0JGroup<\/strong>, said, \u00a0\u201cAt JGroup, we believe in creating momentum where innovation meets impact. This partnership reflects our vision of building a digitally empowered ecosystem, one that connects technology, talent, and intelligence to drive real value for brands and communities across the region.\u201d\u00a0<\/p>\r\n\r\n\r\n\r\n<p><strong>Ahmed El Sayed, CEO of\u00a0Foxpush<\/strong>, \u201cPartnering with MCN allows us to integrate our proprietary technologies with deep market expertise driving enhanced data accuracy, targeting precision, and campaign efficiency. Together, we\u2019re building a more intelligent and results-driven ecosystem for brands across the region.\u201d<\/p>\r\n\r\n\r\n\r\n<p>The partnership will be implemented in phases, with initial capabilities launching in Q4 2025, followed by expanded functionality and enhanced AI-powered features throughout 2026.<\/p>\r\n\r\n\r\n\r\n<p>Content Courtesy &#8211; MSN<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>MCN partners with Foxpush to enhance addressable media and deliver advanced data-driven advertising solutions across the MENA region.<\/p>\n","protected":false},"author":2,"featured_media":25272,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[88,76,90,87,82],"tags":[],"class_list":["post-16732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence","category-industry-news","category-robotics","category-tech-news","category-transportation-logistics-aviation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New MCN, Foxpush partnership to boost audience intelligence in MENA - Latest Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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