{"id":15868,"date":"2025-09-27T14:45:36","date_gmt":"2025-09-27T09:15:36","guid":{"rendered":"https:\/\/thecatalystonline.com\/?p=15868"},"modified":"2026-08-19T18:32:09","modified_gmt":"2026-08-19T13:02:09","slug":"the-vantage-brings-clicktivateds-interactive-video-technology-to-mena-brands","status":"publish","type":"post","link":"https:\/\/thecatalystonline.in\/thecatalyst\/the-vantage-brings-clicktivateds-interactive-video-technology-to-mena-brands\/","title":{"rendered":"The Vantage brings Clicktivated\u2019s interactive video technology to MENA brands"},"content":{"rendered":"\r\n<p><a title=\"The Vantage\" href=\"https:\/\/thevantage.com\/\" target=\"_blank\" rel=\"noopener nofollow\">The Vantage<\/a>\u00a0has partnered with Clicktivated, a pioneer in interactive and shoppable video tech to enhance interactive video in the <a title=\"Qvest elevates MENA operations with new managing director\" href=\"https:\/\/thecatalystonline.in\/leadership\/qvest-elevates-mena-operations-with-new-managing-director\/\" target=\"_blank\" rel=\"noopener\">Middle East and North Africa<\/a>.<\/p>\r\n\r\n\r\n\r\n<p>Through this partnership, the Dubai-based media representation agency now exclusively represents Clicktivated in the region.<\/p>\r\n\r\n\r\n\r\n<p>\u201cClicktivated offers a truly differentiated approach to video that aligns perfectly with the evolving needs of brands and agencies in our region,\u201d said <strong>Manoj Khimji, Managing Director at The Vantage<\/strong>. \u201cThis partnership allows us to bring a powerful, scalable solution that delivers performance, insights, and innovation across verticals, especially in travel, tourism, and retail.<\/p>\r\n\r\n\r\n\r\n<p>Clicktivated\u2019s patented, IP-protected technology enables item-level identification and tagging of clickable elements within a video, whether it\u2019s a product, destination, attraction, or offer, as they appear on screen. Each item is directly linked to a specific product page or piece of information, allowing viewers to engage in real time and seamlessly access information or complete a purchase without disrupting the viewing experience.<\/p>\r\n\r\n\r\n\r\n<p>The result is a frictionless, intuitive user journey that blends inspiration with instant action, whether served on-site or as a programmatic ad.<\/p>\r\n\r\n\r\n\r\n<p>Unlike traditional video, Clicktivated drives record-breaking interaction rates and captures unique, real-time behavioral insights without relying on cookies or third-party trackers.<\/p>\r\n\r\n\r\n\r\n<p>\u201cWe\u2019re thrilled to partner with The Vantage as we expand into MENA,\u201d said <strong>Chris Roebuck, CEO &amp; Founder of Clicktivated<\/strong>. \u201cTheir amazing team, market knowledge, diverse client base, and commitment to innovation make them the perfect partner to help brands in this region unlock the full power of interactive video.<\/p>\r\n\r\n\r\n\r\n<p>This partnership aims to strengthen The Vantage\u2019s growing portfolio of future-facing global platforms and reinforces its mission to bring performance-driven, privacy-forward media technologies to MENA.<\/p>\r\n\r\n\r\n\r\n<p>For brands and marketers across the region, Clicktivated now offers a scalable, measurable, and brand-safe video solution \u2013 built to meet modern campaign needs and designed to seamlessly integrate across on-site, direct, and programmatic channels.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>The Vantage partners with Clicktivated to bring advanced interactive and shoppable video technology to audiences across the Middle East and North Africa.<\/p>\n","protected":false},"author":2,"featured_media":24610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-15868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catalyst-exclusive"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Vantage brings Clicktivated\u2019s interactive video technology to MENA brands - Latest Tech News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thecatalystonline.in\/thecatalyst\/the-vantage-brings-clicktivateds-interactive-video-technology-to-mena-brands\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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