Microsoft drives SMB growth with AI and cloud solutions
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The Catalyst spoke with Francisco Ruiz, Cloud & AI Platforms SMB Lead for CEMA at Microsoft, in an exclusive on-camera interview exploring the company’s approach to driving digital transformation across the region’s SMB segment. Francisco shared his vision for leveraging AI, automation, and emerging technologies to empower Microsoft’s partner-led growth strategy, highlighting the critical role of Managed Service Providers in building scalable Azure-based solutions.
He also discussed the measures Microsoft is implementing to help partners develop profitable and future-ready businesses, while ensuring that technology adoption supports both business growth and broader community impact across diverse markets.
