Redington was joined by leading technology alliances including Adobe, Acer, AWS, Dell Technologies, Fortinet, HP, HPE, Huawei, Lenovo, Microsoft, MSI, Palo Alto, Red Hat, Trend Micro, and Veeam, along with channel partner NTT DATA. Together, the collaboration reflects a strong ecosystem approach focused on enabling innovation, resilience, and business growth across the region.
At the event, visitors to the Redington stand experienced a range of interactive showcases designed to make emerging technologies more accessible and engaging. This includes an AI Solutions Showcase, the Unlock Next Studio, and experiential zones such as a virtual F1 racing simulation powered by Dell Technologies.
As part of the event agenda, Sayantan Dev, Global Head, Software Solutions Group, Redington, participated at the GITEX Kenya main stage panel discussion titled “The Control Layer: AI Orchestration for Energy + Connectivity at Scale” on 20th May 2026. The session explored how AI-led orchestration is reshaping infrastructure, connectivity, and digital ecosystems across emerging markets.
Sayantan Dev, Global Head, Software Solutions Group, Redington, said, “Technology conversations today are no longer centered around individual solutions, but around how ecosystems come together to create meaningful business outcomes. Organizations across emerging markets are looking for greater interoperability, faster decision-making, and stronger digital experiences that can support growth at scale. Events like Ai Everything Kenya x GITEX Kenya create an important platform for industry collaboration, new ideas, and conversations that help businesses and partners across the region Unlock Next.”
Redington also hosted the Redington Ecosystem Awards on the evening of 20th May, recognizing top-performing partners across East Africa for their contribution to driving technology adoption and ecosystem growth in the region.
“East Africa is rapidly emerging as one of the most dynamic technology growth markets, driven by increasing investments in cloud, AI, cybersecurity, digital infrastructure, and ecosystem-led innovation,” said Serkan Celik, Chief Executive Officer, Turkey, Africa, Egypt and CIS Countries, Redington. “As businesses across the region accelerate transformation, the role of channel partners is also evolving toward higher-value services, deeper specialization, and long-term customer enablement. Our participation at Ai Everything Kenya x GITEX Kenya reflects Redington’s commitment to strengthening industry collaboration, enabling technology conversations that matter, and helping partners and customers across Africa continue to Unlock Next.”
“Africa is no longer being viewed as an emerging opportunity alone – it is increasingly becoming a market where innovation models, digital adoption, and business transformation are being shaped in real time,” said Jim Mathew, President, Africa & Egypt, Redington. “Across the continent, we are seeing organizations rethink growth, customer engagement, and technology enablement with far greater ambition and speed. Ai Everything Kenya x GITEX Kenya provides an important platform for these conversations, bringing together industry leaders and innovators who are helping define what comes next for the region.”
Redington delivered a series of partner engagement initiatives, technology showcases, and meaningful industry conversations throughout the event, further strengthening its regional presence and deepening engagement with customers, partners, and the broader technology ecosystem across East Africa.
