Salesforce powers new AI driven operations at InMobi

As part of this transformation, InMobi is leveraging Salesforce solutions to power an AI-first unified operating model across its global business. These include Agentforce Sales that streamlines pipeline management and customer engagement, and Agentforce Service that enhances advertiser and partner support operations. This integration of advanced AI capabilities into sales workflows is enabling intelligent automation and faster, data-driven decision-making.

Over the past two decades, InMobi has built and scaled an independent advertising platform, with AI and data at the core of its innovation. InMobi’s partnership with Salesforce is now focused on strengthening the underlying sales, service, and data infrastructure that enables growth across InMobi’s Demand, Supply, and Xchange business units.

Additionally, Salesforce provides real-time forecasting, opportunity insights, and executive dashboards to improve visibility and performance. InMobi has also upgraded to Slack Enterprise Grid to enable seamless cross-functional collaboration at scale, and unlocked Data 360 across its business units to unify data and create a foundation for actionable insights and personalised engagement.

Raman Srinivasan, Senior Vice President – Digital Transformation and CIO, InMobi said, “InMobi is building the next generation of AI-powered advertising solutions for a mobile-first world, and digital excellence is a critical enabler of that ambition. Our long-standing partnership with Salesforce continues to support us in strengthening the operational backbone required to execute on this vision with speed, consistency, and precision.”

Mankiran Chowhan, Managing Director, Salesforce India said, “Advertising is at an inflection point—where advantage will no longer come from scale alone, but from how intelligently and efficiently ecosystems operate. The future belongs to organisations that can unify data, AI, and workflows to move from reactive execution to predictive, real-time engagement.

“InMobi’s move to build a truly AI-first, unified platform reflects this shift. Together, we are enabling a new operating model—one that is more connected, more intelligent, and built to drive continuous innovation and growth at global scale,” Chowhan added.

Looking ahead, InMobi and Salesforce will further deepen the partnership through the adoption of Tableau and Agentforce, co-developing agentic AI workflows that enable predictive insights, faster resolution, and more proactive advertiser and partner engagement.